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Alloy wheel refurbishment is a process that involves repairing and restoring the appearance of damaged alloy wheels. Whether your wheels have suffered from curb rash, scratches, or corrosion, refurbishing them can bring them back to their original condition. Not only does this improve the aesthetics of your vehicle, but it also offers several other benefits. In this article, we will explore the factors that affect alloy wheel refurbishment cost and discuss the key takeaways from the process.

Key Takeaways

  • The type of alloy wheel and its size can impact the refurbishment cost.
  • The extent of damage to the wheel will determine the level of repair required.
  • Additional services such as colour change or custom finishes may increase the cost.
  • The location of the refurbishment service can affect the overall cost.
  • Alloy wheel refurbishment can save you money compared to buying new wheels, improve the appearance of your vehicle, and increase its resale value.

Factors Affecting Alloy Wheel Refurbishment Cost

Type of Alloy Wheel

Alloy wheels come in various types, each influencing the cost of refurbishment. Diamond cut wheels, known for their precision-cut finish, require specialized treatment due to their intricate design, often resulting in a higher refurbishment cost. Polished wheels, with their glossy surface, demand meticulous attention to maintain their shine, impacting the overall pricing. Powder coated wheels, renowned for their durability, might have differing costs based on the complexity of the colour and finish restoration. Additionally, magnesium wheels, favoured for their lightweight properties in high-performance vehicles, might incur unique costs owing to their material composition. The type of wheel plays a significant role in determining the intricacy of refurbishment and thus influences the overall price of the job.

Extent of Damage

The extent of damage to your alloy wheels is a key factor that affects the cost of refurbishment. Minor scratches and scuffs can often be repaired through a simple touch-up or diamond cut and lacquer process, which is generally more affordable. However, if your wheels have deep gouges, dents, or structural damage such as cracks or buckles, more extensive repairs may be required, resulting in a higher cost. It’s important to assess the extent of damage before seeking refurbishment services to determine the level of repair needed.

Additional Services

In addition to the basic alloy wheel refurbishment process, there are several additional services that can be availed for a more comprehensive restoration. These services include wheel straightening, wheel welding, wheel polishing, and multicolour customization. Wheel straightening is essential for correcting any bends or deformations in the wheel, ensuring optimal performance and safety. Wheel welding is necessary to ensure that any gauges on your wheels are filled forming a strong bond bringing the safety of your wheel back to factory standards. Wheel polishing enhances the overall appearance of the wheel, giving it a shiny and polished look and multi- colour customization allows you to personalize your alloy wheels by choosing colours that match your style and preferences.


In London, where living expenses and operational costs are typically higher, alloy wheel refurbishment rates might trend slightly upward compared to other regions in the UK. However, variations in pricing aren’t solely location-dependent. Factors such as competition and service quality also play a role. It’s wise to explore options across different areas, comparing not just prices but also the quality of service provided and the Google Rating of your chosen options to ensure optimal value for your investment.”

Benefits of Alloy Wheel Refurbishment

Cost Savings

Opting to repair your alloy wheels can lead to substantial cost savings compared to outright replacements. Refurbishing damaged wheels is often a more economical choice, especially when dealing with minor dents, scratches, or cosmetic issues. The cost of refurbishment typically pales in comparison to the expense of purchasing new wheels. By choosing repair over replacement, you not only save money but also contribute to sustainability by extending the lifespan of your existing wheels, making it a cost-effective and eco-conscious decision.

Improved Aesthetics

When it comes to alloy wheel refurbishment, one of the key benefits is the improvement in aesthetics. Refurbishing your alloy wheels can give them a fresh and polished look, making your vehicle stand out. With the right refurbishment techniques, you can restore the original shine and finish of your wheels, making them look as good as new.

Increased Resale Value

When it comes to selling your vehicle, the condition of your alloy wheels can greatly impact its resale value. Alloy wheel refurbishment can help restore the wheels to their original condition, making your vehicle more attractive to potential buyers. By investing in alloy wheel refurbishment, you can increase the resale value of your vehicle and potentially get a higher price when selling it.

Alloy wheel refurbishment is a process that can bring new life to your worn-out wheels. It involves repairing any damage, such as scratches or dents, and applying a fresh coat of paint to make them look brand new. There are several benefits to alloy wheel refurbishment. Firstly, it can significantly improve the appearance of your vehicle. Scratched and damaged wheels can make your car look old and neglected, but with refurbishment, you can restore them to their original shine. Additionally, refurbishing your alloy wheels can increase their lifespan. By fixing any damage and protecting them with a new coat of paint, you can prevent further deterioration and extend their longevity. Another advantage of alloy wheel refurbishment is that it can enhance the resale value of your vehicle. A car with well-maintained wheels is more attractive to potential buyers and can fetch a higher price. If you’re in need of alloy wheel refurbishment, look no further than JR Alloy Wheel Repair. We are specialists in alloy wheel repairs, servicing the Wembley and London areas. With our free online wheel repair quotes, you can easily get a quote for your refurbishment needs. Contact us today and give your wheels the makeover they deserve!


In conclusion, alloy wheel refurbishment cost is influenced by several factors including the type of alloy wheel, the extent of damage, the additional services required, and the location. However, despite the potential costs, there are numerous benefits to alloy wheel refurbishment. It can result in cost savings compared to purchasing new wheels, improve the aesthetics of the vehicle, and even increase its resale value. Therefore, considering alloy wheel refurbishment can be a worthwhile investment for car owners.

Frequently Asked Questions

How much does alloy wheel refurbishment cost?

The cost of alloy wheel refurbishment can vary depending on several factors such as the type of alloy wheel, extent of damage, additional services required, and the location of the service provider. Generally, prices for fully factory refurbishing wheels in one single colour start from £72.

What types of alloy wheels can be refurbished?

Diamond Cut Wheels: Known for their precision-cut finish, these wheels have a distinct appearance and require specialized refurbishment techniques.

Polished Wheels: These wheels have a glossy, reflective surface that demands meticulous care during refurbishment to maintain their shine.

Painted Wheels: Wheels with painted finishes can undergo refurbishment to repair chips, scratches, or fading of the paintwork.

Powder Coated Wheels: Known for their durability, these wheels have a durable powder-coated finish that can be refurbished to address damage or colour fading.

Chrome Wheels: These wheels, featuring a shiny chrome finish, can undergo refurbishment to restore their luster and address any damage or corrosion.

Magnesium Wheels: Often found in high-performance vehicles due to their lightweight properties, these wheels can be refurbished to address damage or corrosion.

Can all types of damage be repaired through refurbishment?

Most types of damage, such as scuffs, scratches, and minor dents, can be repaired through alloy wheel refurbishment. However, severe structural damage or twisted wheels may require wheel replacement.

Are there any additional services offered during alloy wheel refurbishment?

Yes, professional alloy wheel repair companies generally provide additional services such as color customization, wheel straightening, corrosion protection coatings, ceramic coating of your wheels etc.

Where can I find alloy wheel refurbishment services?

Alloy wheel refurbishment services are offered by specialized auto repair shops, wheel refurbishment companies, and some car dealerships. A quick search on Google will reveal a variety of professionals in your are. Pick the ones that offer warranty, have great customer reviews and offer great customer service. This way chances are that you will receive a great service.

How long does alloy wheel refurbishment take?

The duration of alloy wheel refurbishment can vary depending on the extent of damage and the workload of the service provider. On average, it can take anywhere from a day to a couple of days. Some alloy wheel repair companies offer complimentary loan wheels during the repair process so this will keep you on the move.

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